Trending Shapes: Oval is The New Round, What's Next?
For decades, the round brilliant cut has been an undisputed classic, cherished for its timeless appeal. However, in recent years, the oval cut has quietly challenged this trend. The oval has emerged as not only one of our most coveted gemstone shapes, but also yours, with its beautifully elongated silhouette and soft edges. But now, as trends evolve further, another silhouette is quietly rising, the elongated cushion.
Pictured, The Florence Ring - Round and Pear Trilogy.
An Enduring Classic, The Round
An eternal classic, the round cut is still popular and has been for decades. It guarantees a simple, classic style that will stand the test of time. This gemstone shape was particularly beloved in a simple solitaire setting, adorned with a halo, or in a round trilogy.
The round cut has truly perceived the test of time, becoming the benchmark for engagement rings. Yet as time goes on, and trends evolve, the conversation is shifting.
Pictured, The Luise Ring® - Oval Solitaire.
Oval is The New Round
The oval has become one of the most sought-after gemstone shapes. With soft curves and a romantic elongated silhouette, its appeal lies in the perfect balance between traditional and contemporary style.
Oval gemstones are also incredibly versatile. Whether set in a classic solitaire, a trilogy design, or a more ornate setting, the oval adapts beautifully.
Since its inception in 2022, The Amira™ has prevailed as one of our most coveted original designs and is the perfect example of how adored, and versatile, the oval gemstone shape is. This piece features an oval lab-grown gemstone in a cathedral setting with a twisted band, adorned with four intricately set marquise accent stones. Our most saved, most shared, and most loved Signature Design.
Amira™ was the ring that broke the internet. But what is next?
Pictured, The Ophelia Ring - Elongated Cushion Georgian Solitaire, paired with The Eve Ring - Curved Pear Ring and styled with a Custom Elongated Cushion Solitaire.
Elongated Cushion: Trending in 2026
A new silhouette is quietly rising to take the place of the oval.
A graceful evolution of the oval, the elongated cushion has a unique blend of oval and rectangular stone shapes. The result is a shape that feels romantic and vintage-inspired, yet undeniably modern. It offers the flattering proportions of an oval, paired with the depth, character, and charm of a cushion cut.
Undeniably, this gemstone cut has captured hearts with its refined, lengthened silhouette and is rising in popularity.
With a presence that feels both elegant and distinctive, the elongated cushion is a nod to a bygone era, reimagined with contemporary ring designs.
Your Dream Ring Awaits
As the oval reimagined the timeless round brilliant, elongated cushions are now continuing the evolution. Continuing to rise in popularity, elongated cushions are the perfect foundation to create something truly one of a kind. An heirloom piece that feels familiar yet quietly distinctive.
With our Signature Process, your piece is bespoke, made to order. With your chosen signature design, carefully curated by Founder Makayla, you lead the way in co-creating your dream ring.
Begin your journey to forever. Discover our Signature Range.
